Friday, October 30, 2009

Make It Fun! - Bottle Bank Arcade Machine

From time to time I'll see someone in a vehicle ahead of me toss trash out the window. Every time I see this happen, I think, if he'll do that, what else would he do? It's not an idle question. To me, this behavior pattern is evidence of a basic character weakness.

Then I saw this video, which is about getting a lot more people to recycle empty bottles by making it fun. Called "The Fun Theory," Volkswagen has initiated a promotional project to get people to do beneficial things more often by making them fun. And it seems to work. Check it out...

A powerful concept...make it fun!

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